Building Inclusive Insurance Agency Cultures

For independent agents, attracting and retaining top talent in today’s competitive hiring market means being intentional about creating a culture of care, inclusivity, and integrity. To explore the intersection of agency culture and DEI and give agents an opportunity to reflect on their efforts, Liberty Mutual and Safeco Insurance revealed findings from the 2022 Agency Growth Study in a new research report: Building Inclusive Insurance Agency Cultures.

Highlights from the survey of 730+ independent agents include:

· 63% of agents say workplace culture is what makes their agency a great place to work

· Nearly 80% of agencies with seven or more employees are currently engaging or believe they should be engaging in DEI activities

· While 69% of agency leaders believe their team can bring their authentic selves to work, just 46% of frontline staff agree

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