Trusted Risk Advisor (TRA)
A symbol of professional excellence in consultative and diagnostic sales and enterprise risk management, the Trusted Risk Advisor (TRA) is reserved for agents and brokers who wish to advance their ability to deliver an enterprise risk management method through logical, disciplined and results oriented framework. While participating agents and brokers may enter the program with a proven track record of success, the TRA empowers them to sharpen arrows in their quiver, confirm that they have a “growth mindset,” and consider additional tools and tactics to significantly improve performance.
Competitive Advantage: Formal training in consultative, diagnostic sales and risk advisory skills gives you a distinguished brand and competitive advantage in the marketplace.
Certification: Demonstrates that you have the risk advisory knowledge, skills, tools and process needed to successfully identify, analyze, and mitigate risks and exposures on your client’s behalf.
Performance: Trusted Risk Advisors build high-trust client relationships that are strong and enduring, regardless of the market condition. The TRA mark demonstrates that you are skilled at reducing claim frequency and severity.