As an Independent Agent and member of PIIAC and the Big “I,” you have surely heard of the Trusted Choice® brand and Just in case you have missed it, Trusted Choice® is the national marketing brand created exclusively for Big “I” members to help consumers understand the value that an independent agent offers and is where consumers shopping for insurance can find their local independent agents.

Every agency member of PIIAC receives a listing on and the Colorado specific website, This listing helps consumers in your area find your agency by entering in a few details regarding the insurance they are shopping for, or by searching the Agent Directory.  The Agent Directory lists all PIIAC members by city.

PIIAC is part of Trusted Choice’s State SEO Partner program. SEO stands for search engine optimization and the goal is to increase the likelihood that consumers will end up on when they are shopping for their personal or commercial insurance.

How does this work? Trusted Choice creates content full of keywords, things like Colorado homeowners insurance or how does homeowners insurance work in Colorado, and posts them to the website. When a consumer searches these topics, comes up as an option.

The SEO program has seen great success in Colorado. We currently have 543 keywords ranking on page one of Google which is an increase from 346 at the beginning of 2019. Colorado also has 17 state insurance topics on page one of Google. In addition to these keywords, has over 46,961 impressions since its launch in 2018. Impressions is the amount of times a page from has been seen on google. is already ranking for the keyword “Colorado Independent Agents” on page one of Google.

What does all this mean? It means that consumers are finding PIIAC members to meet their insurance needs. As Trusted Choice creates more content for, the rankings and impressions should continue to rise.

Because PIIAC is a SEO partner, all PIIAC agency members receive a free upgrade to the Member Plus profile on and The Member Plus profile allows you to change your address and phone number without contacting PIIAC first, link to your website, add your social media presence, and add logos and about us statements. The Member Plus profile is also Google optimized for more visibility. In order to take advantage of your Member Plus profile, click here and log in. If you haven’t created an account on this page before, click on Forgot Password and enter the username you use for the Big “I” website.

This is a member benefit, so what are you waiting for? Get started today! Stay tuned for more blogs about the SEO program and updating your profile.

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